How to Buy Diamonds
by
Mark EtingerDiamonds, besides being a girl’s best friend, are some of the most expensive precious stones. It is important to know what you are looking for when considering diamonds engagement rings. These tips will help you get the best bang for your buck.
1. Never buy the first thing you see. Those white gold diamond engagement rings you like will still be there in an hour. If you buy impulsively, you may regret it later due to price, style and quality. If you have any doubts about the product you’re buying, just wait. The resolution will become clear.
2. Ask about discounts for cash. Credit card companies charge about a 1% tax on the store every time a credit card is used, racking up billions annually. Many reputable jewelers prefer to deal in cash, and some take cash only.
3. If you know what you are looking for, and a salesman is showing you inferior products, tell him. This will alert them to the fact that you are experienced in jewelry sales and they will be less likely to try to take advantage of you. It is helpful to do some preliminary research about the four C’s of diamonds: cut, clarity, color, and carat.
4. If a product is presented to you as of extraordinary quality and low price, be aware that you could be dealing with synthetic jewelry. When you see heavily discounted jewelry for sale and it seems too good to be true, it usually is. You never know, so it’s better to be safe than sorry.
5. Stick within your price range. Do not be coerced into spending more than you intend, and do not tell jewelers how much you intend to spend because they will automatically charge you that price.
6. Certificates that come with a diamond allow you to compare weight and quality. Certificates do not include the price of the diamond.
7. Ask to see the diamond in natural light. Fluorescence can make a more opaque diamond look clearer and a yellow diamond whiter, factors which can dramatically increase the cost of a stone.
8. Avoid sales: Usually large sales allow jewelers to mark a $500 dollar item up to maybe $1500 and then with a 50% sale, they still make $250 off of you. This is a common trick of the trade.
9. Laser drilled diamonds: These puppies are laser drilled to remove unsightly black carbon deposits. The thing is, the drilling makes them more fragile than non-drilled diamonds, and thus, they are worth less than a naturally clear diamond. A certificate will say whether a diamond has been laser drilled or not.
10. Be aware that the diamond you select and pay for is the actual diamond that you take home. Ask friends and family for the name of certain reputable jewelers.
These ten tips should help you avoid the minor scams that many wholesale diamond dealers will attempt. By keeping these things in mind, you will be able to buy ideal white gold diamond engagement rings.
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