Why do SMEs need Public Relations?
It is no secret: Public Relations (PR) is a cost-effective tool to garner publicity. Bill Gates has often been quoted that he would spend his last dollar on public relations, and Sir Richard Branson’s sentiment that a good public relations story is more effective than a front page advertisement reflects the style of his businesses. However, both business legends own some of the largest brand names in the world. And it does seem like public…